Comme Des Garçons

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. It is written in Japanese as コム・デ・ギャルソン (Komu de Gyaruson), and translates as "like boys" in French. The brand's name was inspired by Francois Hardy's 1962 song "Tous les garçons et les filles", particularly from the line Comme les garçons et les filles de mon âge. The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981 the company had a debut show in Paris. Kawakubo's heavy use of black, as well as distressed fabrics and unfinished seams, were viewed negatively by French critics. Throughout the 1980s, its clothes often were associated with a distressed and punk oriented style. In 1982, Kawakubo's collection which she named "Destroy" was heavily criticized. "Women’s Wear Daily called it the 'Hiroshima bag lady look,' and the Associated Press proclaimed Kawakubo the 'high priestess of the Jap wrap.'" Unusual styles continued through the 1990s, many of which were disliked by experts. But the company carried on, and in 2004, the company split business into handmade garments in France and non-handmade garments in Japan, Spain and Turkey.
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