Collection: Undercover

Undercover is an apparel brand established by Jun Takahashi in 1989. Developed by Undercover Co., Ltd. In the 1990s, it caused a boom centered on young people as a representative of Ura-Harajuku brands in Tokyo. Takahashi and Hironori Ichinose who were enrolled at Bunka Fashion College. In 1993, he opened an apparel shop "NOWHERE" in Ura-Harajuku with NIGO (A BATHING APE), who was also a graduate student.